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Submitted: November 27, 2005
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corpID.mpireby ~webPHIX

Designs & Interfaces / Corporate

A personal project created to spruce up the portfolio in time for a graphic design interview in the upcoming week.

I created a new corporate ID package for a fictional company called MPIRE. They are a Toronto-based corporation that sponsors, trains, supplements and manages professional athletes, executives and celebrities. This logotype features their main branding logo as well as their divisional logos for their different departments.

The identity package also includes business cards, letterhead, envelope, advertisements and an upcoming web site.

!irradiatedapples Nov 30, 2005 Interface Designer

in the business card, the top left corner is round, and in the letter head it's not, you are not following the pattern i think

and if this is a conceptual design, than go all the way, change the envelope, round the corners

~webPHIX Nov 30, 2005 Interface Designer

But the design has to be feasible too. Rounding the corners on the envelope would create problems for mailing and anybody in the know would spot that when looking at the portfolio. Not rounding the corner on the letter was a conscious decision and not an accident.

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corpID.mpireby ~webPHIX

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