A personal project created to spruce up the portfolio in time for a graphic design interview in the upcoming week.
I created a new corporate ID package for a fictional company called MPIRE. They are a Toronto-based corporation that sponsors, trains, supplements and manages professional athletes, executives and celebrities. This logotype features their main branding logo as well as their divisional logos for their different departments.
These advertisements are meant to be giant canvas spreads to be placed on the sides of buildings. The 'Coming Soon' is a placement meant to be the launching of the company to the public and generate interest by creating curiousity of the unknown. Images are stock photos from Getty Images.
The identity package also includes business cards, letterhead, envelope, advertisements and an upcoming web site.